The invitation message: if you have a low acceptance rate, the first thing to review is your invitation message.If you are getting below average results, you need to look carefully at the 3 parameters you control: Some parameters can be adjusted to improve your acceptance rate. This benchmark allows you to situate yourself in relation to other prospecting campaigns, but don’t give it too much importance either, as it varies greatly depending on the target, the solution, the profile, etc. By refining certain parameters, the acceptance rate can rise to more than 75%. This means that one in two or three invitations will get you a prospect. On average, the acceptance rate of an invitation is between 30 and 50%. How many people have accepted your request on a weekly or monthly basis? The number of successful connection requests is the first metric you can really analyse. This means that you must delete old pending invitations at least once a month, in order to make new ones. Also note that LinkedIn limits the maximum number of pending invitations. Track the number of invitations sent out each week and spot when your pace slows down. In order to limit this over-prospecting and to ensure that only quality invitations are generated on the platform, this feature has been removed. That’s the maximum capacity of a single LinkedIn profile, and you can use multiple profiles.Īt one time, up to 100 invitations could be sent per day. Sending 100 invitations per week is 400 invitations per month, or 48,000 invitations per year. The most important thing is consistency in your prospecting.ĭo the math. You can choose to send them manually or automatically with a specialised prospecting tool. The aim is to send out between 70 and 100 invitations each week. Sending out new invitations every day is the only way to get a steady stream of new leads every week. Measuring the performance of your LinkedIn prospecting Also remember to use UTM parameters to identify the post as a traffic source and the exact number of clicks on the link. Make sure you use a link reducer (or URL shortener) like bit.ly to make it simpler and more readable. Several studies, such as the one by GrowthWorks, show that the number of impressions of posts with a link in the comments is much higher than those with the link embedded directly in the post. If you entrust your promotions to a facebook adsor linkedin ads only agency, this is one of the key KPIs to work on with the agency. This rate is calculated as a percentage of the total number of views of that publication.īy tracking which publications get the best click-through rate, you can identify the content that your audience finds most engaging or interesting. In this case, clicks include both links included in your publication and clicks to your LinkedIn page (via your company name or logo). The click-through rate of your publications.The number of clicks on the custom button on your company page, and you can calculate the click-through rate by dividing this number by the total number of visitors.LinkedIn Analytics allows you to measure your click-through rate in two different places: While engagement, such as shares and comments, is a positive sign that your audience is engaging with the content you are offering, what ultimately matters is that they take the next step by clicking ‘read more’.
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